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STORY

Gentle, exquisite fragrances. High-quality natural ingredients. An exclusive, carefully considered product range that focuses on the essentials. Meet NEWSHA! No one needs countless different shampoos and conditioners. During the brand’s development, we discovered the following: People nowadays want to get to know and love a brand. They want to do so wholeheartedly and thoroughly. They want an immediate wow effect, rather than having to wait for their hair to become healthier, smoother and more attractive. They want to know which natural active ingredients are responsible for these fantastic results – and why. Today’s customers have got their feet on the ground. They want to utilize and enjoy every minute because they know that time is the most important thing they have. As we developed this range of products, we thought things through carefully and set ourselves the goal of taking your hair care routine to the next level.

Sometimes it’s the little things that make the difference when it comes to the quality of a product but sometimes it’s the big picture that’s of importance. With NEWSHA, it’s countless factors and details that have contributed to creating such unique products. The products’ high and effective nourishing effect does not only result from the precious and hand-picked ingredients, but also from its careful processing, as well as its sustainable design-packaging.

Mild shampoos that cleanse your hair gently, naturally and effectively. Treatments that can restore even damaged hair and turn it into a silky mane. Styling products for a glamorous or a casual look and a high-end hair color, that amazes by its diamond-like brilliance. Perfect hair from root to tip – that’s NEWSHA!

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NEWSHA – the story behind the brand

NEWSHA tells the story of pride and ideals; it’s the story of a small, closely-knit circle’s secret treasure, of a private dream shared worldwide by numerous hair specialist. In 2010, an international group of hairdressers came together as friends to launch their first small and privately produced productions series of their high end professional products. At first, they kept those products to themselves; they were only used by the hairdressers themselves or by their close friends. But these products turned out to be first-class – products, that combine high quality and exclusivity. For months, these nameless pots and bottles were flown around the world by this close-knit circle, serving as the hairdressers’ secret companion when in action. At first, it seemed like a dream that these stylists had realised together for themselves. In fact, though, they had created a true gem: products with precious natural ingredients that had been developed by professional hair specialists and their gained experiences and demands. From then on, these idealists developed a sophisticated and polished product collection, while constantly having in mind their belief in both the quality and the best possible performance of each product – from shampoo to oil – without making compromises. Pure luxury for your hair.

The private production of the collection proved rather time-consuming and costly but the demand and the impression it left on people increased constantly, also attracting the attention of other hair care experts, who also definitely had to have a small selection. This is how in our small get together in summer 2011, there was really only one thing to talk about: Could we maybe give the collection to our friends and other passionate hairdressers to try them out after all? Had we really been that lucky and have picked the right time to develop something special? Can this demanding production series also be produced in a larger batch? The idea got more concrete as we went and finally, the treasure contained in 17 bottles got a name: NEWSHA – a new kind of luxury, created exclusively for hand-picked hairdressers and their demanding customers!

Who would have known that NEWSHA would be the beginning of a new era?! The team made up of hair specialists knew: they wouldn´t miss out on anything in the professional production. “We believe in the roots” is their mantra and pioneering, future-oriented path they’ve taken. Luxurious treasures of nature which fulfill all the demands made by the experts and provide the customers with nourished, healthy hair, without making any compromises. This was the foundation on which all the hair care and styling products of the collection were created – from the outset on.

The decision had been made: the “private hair care” would also be accessible for all enthusiasts whose highest priorities are set in the highest quality and precious nature-based ingredients.

NEWSHA stands for ideals, pride, quality, exclusiveness, as well as for not making compromises – a special brand for special customers!