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OUR LOVE FOR HAIRDRESSING
An exclusive product range, developed for true lovers of professional and luxurious hair cosmetics - that's NEWSHA. In addition to maximum customer satisfaction, we focus on a unique partnership with ambitious and creative stylists!
For us, hairdressing exclusivity is more than just a concept, but a true quality feature. It is a sign of trust and a promise. As a professional and modern brand, our partner salons together with all NEWSHA customers around the world form an unbeatable team that believes in quality and exclusivity.
Far from the broad mass of the hairdressing market, we are not only convinced of our innovative products also of each and every NEWSHA partner. We are proud to collaborate with ambitious and dedicated salons that provide their clients with state-of-the-art techniques every day: intensive hair-repair treatments, innovative treatments to maximize the protection of hair during coloring, and groundbreaking bleaching.
Our unique feature is the Straightening System with ist patented active ingredient complex – truely a market leader in the field of effective & gentle hair straightening. This in-salon application satisfies customers with curly, frizzy, as well as strongly curly hair that are looking for long-lasting smooth and sleek hair. The highly effective salon systems are NEWSHA exclusive and are offered exclusively in our selected partner salons.
Hair care by professionals for lovers
Professionalism and inspirational form the basis for our brand identity! A good brand needs professionals who not only invest heart and soul but also totally believe in what they create.
Our high-end products are therefore aimed at those who appreciate an innovative, nature-loving range of products. Only individual, selected products are created, which are perfectly coordinated and combinable.
NEWSHA’S philosophy is to provide its partner salons and their clients with the best tools: hands-on education, effective care as well as styling products, and last but not least, breakthrough system applications. Our mission is not only to meet the expectations of our customers, but to exceed them.
Maximum customer satisfaction and improvement of hair health are the highest goods for us, as for our partner hairdressers.