Colour your hair with NEWSHA - purest colour molecules for perfect coloration
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Shine bright like a diamond
Pure color molecule: The higher the color pigment’s purity, the more precious and vibrant its effect. Due to their rareness, particularly those ultra-pure pigments are very important and precious.
The color molecules’ purity – which can be compared to the degree of purity IF (Internally Flawless) used for polished diamonds – is of the utmost importance to us. The pure pigments reflect the light, thus creating shiny effects in the hair, as well as an unmatchable color result. color by NEWSHA is characterized in particular by the lively and intense radiance of all 114 nuances. Perfect for those who, in addition to maximum care and richness in facets, expect diamond-like shine from a professional hair color.
Sometimes it’s the little things that make the difference when it comes to the quality of a product, but sometimes it’s the big picture that’s of importance. With NEWSHA, it’s countless factors and details that have contributed to creating such a unique hair color. Developed by the international color experts and trend-conscious stylists, our high-end color realizes every inspiration and every customer request.
The story behind the development
Sometimes it’s the little things that make the difference when it comes to the quality of a product, but sometimes it’s the big picture that’s of importance. With NEWSHA, it’s countless factors and details that have contributed to creating such a unique hair color. The color’s high and effective nourishing effect does not only result from the precious and hand-picked ingredients, such as baobab oil, monoi oil and blue lotus extracts, but also from the color molecule’s degree of purity, as the pure pigments of this molecule are essential for the shiny and vibrant hair color.
It’s production process is divided into 4 phases, thus guaranteeing the gentle processing of all ingredients, as well as their melting together. It’s the combination of a magical color experience and an intensive nourishing effect which makes color by NEWSHA stand out from the crowd – and what makes it possible: the product’s light cream basis which was designed to suit the high demands of the cosmetic skin care. During the production process, the floral note of the Pink Fashion Rose is added to the product – one of the most distinguishing features of color by NEWSHA.