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114 vibrant shades

INDIVIDUAL SHADES: Our clear division into 5 different categories, as well as the international numbering make the lives of all color experts easier with regards to their daily salon routine.

Peroxides – the special asset

Not only is our color concept exclusive and of the highest quality, but the contained peroxides are also enriched with structure-enhancing ingredients such as argan-oil and keratin. These two ingredients protect both hair and scalp, keeping the latter in balance during the coloration. The peroxides contained in our color products also ensure a simple and safe mixing of the color, guaranteeing a pleasantly silky texture.

Thanks to their maximum color intensity, our Natural Tones transform you into an impressive yet natural beauty and give your hair an extra portion of gloss and vibrancy.

In case you’re more of a fashionista and beauty queen yearning for the latest trends and hair styles, then our modern Fashion Tones are a must-have for you!

Is there a true blonde beauty hiding inside you? Say goodbye to dull and colorless Blonde Tones and hello to the sought-after and vibrant blonde of your dreams with our Blonde Toners! Our High Lifts are another highlight: they give your individual blonde shade a clear and cool note!

And now, last but not least: our Creative Tones from color by NEWSHA: These creative shades leave every hair color with an individual touch for all color shades: your look – your personality!